Opening a clinic doesn’t have to be all-or-nothing. A soft launch gives you flexibility and momentum.
What Is a Soft Launch?
It means starting your chiropractic gradually often:
- Renting a room inside another business
- Offering limited days/hours
- Focusing on a niche service
Benefits
- Lower startup costs
- Easier to test your market
- Time to build your reputation and systems
How to Do It
- Register your business legally
- Start with just the essential equipment
- Use online booking and social media to promote
Focus on one patient avatar (e.g., athletes, busy professionals)